The ALPHA 7 IV inherits technology taken from real-world movie production including S-Cinetone™ – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III. Additionally, for the first time, Real-time Eye AF can now track birds and animals’ eye for both still images and movies, in addition to humans. ALPHA 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. The latest processing engine BIONZ XR™ used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise.
SONY VIDEO EDITING SOFTWARE SONY ALPHA ISO
With a newly developed 33MP full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The model was also developed with environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and the packaging with recyclable materials and less plastic. The new ALPHA 7 IV is the ultimate hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and workflow capability. “The ALPHA 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning that users will be able to capture exactly the content that they want, in whatever situation they find themselves in.” ALPHA 7 IV: Innovation never ends
“With the introduction of the Alpha 7 III, we set the baseline for what full-frame cameras should deliver and now it is time to redefine those boundaries,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe.
The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. Sony today announced three new additions to its imaging line-up - the interchangeable-lens camera ALPHA 7 IV (ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor and two new flashes, the HVL-F60RM2 and HVL-F46RM. Sony also launches two new flashes to evolve powerful Alpha Lighting System Sony’s ALPHA 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability Take a look at how it compares to its predecessor in our Sony A7 IV vs A7 III - Head-to-head Comparison. The Sony A7IV is priced at £2400 / €2800 / $2500 body only in the UK, Europe and the USA respectively and will be available to buy in November 2021. In addition to the brand new 33mp BSI CMOS sensor, the A7 IV has the latest BIONZ XR processor, 4K/60p video recording at 4:2:2 color depth in 10-bit, new Breathing Compensation mode to combat focus breathing, ISO 50-204800, 759 on-sensor phase-detect points, 10fps burst shooting, 5.5 stops of IBIS, a 3.69m-dot EVF and 1.03-million-dot vari-angle LCD screen, UHS-II SD and CF Express Type A card support, 5GHz Wi-Fi and Live Streaming.
Sony have just announced the launch of the Alpha A7IV, a 33 megapixel full-frame mirrorless camera that is the successor to 2017's popular A7 III model.
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